Switch to Responsive Design to Accelerate Your Website Conversion Rate

Responsive design is not only a popular trend, but also the doorway to success in a highly competitive Web world. But before you try out responsive techniques, it is better to understand why responsive design is important, and how it can help levitate your business.

responsive web design

Look around you! More and more people are using mobile devices to access the Internet. Numerous researches have testified that the total amount of mobile Internet usage will overtake desktop Internet usage this year. So, don’t you want your website to be mobile-optimized at such a crucial time? Won’t it be great for your business if your website opens on a 5-inch Smartphone screen just as easily as it does on a 25-inch desktop screen?


The best solution for you is to adopt responsive design techniques. With this technique, it will become easier for your mobile visitors to navigate through your website with ease.

So, try out responsive design on your website. Satisfy your mobile visitors. Become future-friendly.

Static Design versus Responsive Design

Static design is for a traditional website, created keeping desktops and laptops in mind. As a result, it fails to fit the small screen sizes of mobile devices. And what is the outcome? Mobile visitors become frustrated and leave the website when they find it time-consuming to navigate.

As the name suggests, responsive design responds and adjusts. Here, the main component is the incorporation of CSS3, fluid grids, breakpoints, and media queries. A web designer also creates an effective amalgamation of flexible videos, flexible images, and EMs. With all of these elements working together, the layout of a static website becomes fluid enough to change and fit any screen size perfectly.

Popularity of Responsive Design

  • 57% of mobile visitors agree that a poor UX hurts brand perception
  • 61% of mobile visitors look elsewhere if a website is not responsive
  • 68% of mobile visitors are more likely to convert after visiting a responsive website
  • 85% of all responsive websites create more engagement

Why Choose Responsive Design

  • Multi-device adaptation
  • Improved user experience
  • Less time on management
  • Preference from search engines
  • No need for a separate mobile website
  • Staying ahead and relevant as a brand

A Case Study: Impact of Responsive Design

According to Aberdeen Group’s study report in April, 2014: “Static websites have a 2.7% increase in visitor-to-buyer conversion rate, compared to 10.9% increase for responsive websites”.

The study has also gone on to show the following results:

  • Visitor Engagement Rate: 7% growth for responsive websites, compared to 0.9% for static websites
  • Brand Awareness: 34.7% growth for responsive websites, compared to 4.8% for static websites
  • Annual Company Revenue: 19.7% growth for responsive websites, compared to 10.1% for static websites
  • Average Order Value: 5.1% growth for responsive websites, compared to -0.2% for static websites

Few Points to Consider

There are a few points you need to remember before you go responsive.

Point #1: You need to go with carefully chosen, responsive typography, as regular fonts might cause hindrance when the website is viewed in a mobile device.

Point #2: You need to conduct an intensive testing process before releasing the website, by using all the devices at your disposal.

Point #3: You need to strike a balance between loading time and image quality. Quality is more important than the number of images; all done keeping in mind that the loading time isn’t compromised.

Point #4: You need to target the vital content of your website. Mobile users are an impatient lot, so you should bring forward only the most important content in your responsive website.

Point #5: You need to incorporate interaction feedback to let visitors know something is happening. For example, a button changing color when tapped or a progress bar showing the page loading time.

Hear the call of the hour! So keep all these points in mind and embrace responsive design to make your business soar higher!

Sudeep Banerjee is one of the most creative minds in the world of web design today. To Sudeep, the right cord to success is a balance between simplicity and vibrancy. From basic principles to latest trends, he has always been a pro. He founded his company, B3NET Inc. in 1999 and made it the leading orange County web design firm. He loves to blog and frequently shares his knowledge with his followers. He also takes a great interest in Internet marketing, e-commerce, motion graphics and database application. Follow him on Google+ and Twitter.

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