It’s a job that came into existence just a few decades ago; its genesis and growth correspond to that of the Internet, and with the virtual world literally exploding into every aspect of our lives, we designers are in great demand today. It’s not a job for everyone – you may be creative and know how to do a little graphic design, but a comprehensive and successful web design involves more than just these skills. While each design depends on the client’s specifications and needs, there are a few common components that boost the appeal of every website:
- Understanding and awareness: No matter how good a designer is, there’s no way they can come up with a great design if they don’t understand what their client wants and what the website is all about. So before you commit to any project, it’s best to meet in person with your client, talk to them about the website, understand what the site is all about and what needs it must fulfill, and explain to your client how long and how much it will take to complete their project. It’s not possible to design a good website if you’re not in tune with your client’s needs and expectations.
- Compatibility and personalization: You must be able to work in relative harmony with your client, and for this, it’s best to get payment issues out of the way at the outset. Decide on an amount based on the complexity of the design, and ask for half the payment upfront as most designers do. Once that has been decided, keep in touch with your client at every stage of the design. This not only keeps you on track with what they expect of the end design, it also avoids unnecessary rework on your part. Know how to reach your client so that you can check with them before you go to the next stage, and ensure that you meet deadlines without any excuses.
- Comprehensiveness: Good website design is more than just putting together the right background, images, fonts, and other effects that make up a webpage. You have to work with the text and purpose of the website as well if you want to provide your client with a truly comprehensive design. You may not be a writer with knowledge of SEO principles, and if so, you must work in sync with the person responsible for the written content of the page. Besides, you also need to create a design that’s conducive to the purpose of the site – if it sells products, it has to be easy to use and secure enough to accept payment from customers; if it’s a corporate website, it should cover all aspects of the company it features; if it’s a personal page, then the inputs are largely determined by your client, and so on.
When a website is personalized according to your client’s needs and yet is individual enough to display your signature style, that’s when it is sure to be a success.